GREENPEACE BELGIUM: ROI-FOCUSED PETITION DRIVE
CLIENT
Greenpeace Belgium is an independent campaigning organisation, part of a global network that use peaceful protest and creative confrontation to expose global environmental problems and promote solutions that are essential to a green, just, and joyful future.
CHALLENGE
Greenpeace Belgium required a large number of petitions to be signed to influence. However, this had to be achieved while maintaining a positive return on investment (ROI). Recognizing the potential of digital platforms to engage a broader audience, they sought assistance from Evolve. Their objective was to establish a digital lead generation program that could ensure a constant lead flow.
SOLUTION
Evolve addressed this challenge by implementing comprehensive communication and adaptation to the consumer’s preferred channel. This solution was designed to provide the stability that Greenpeace required to continue their transformative actions for the environment. By establishing a regular flow of signed petitions, the organization could ensure a steady influence. This influence is vital for maintaining their operations and to implementing development programs.
Project Type: Lead Generation, Digital Fundraising, YouTube Campaigns
BUILDING A STEADY FLOW OF LEADS FOR SAVE THE CHILDREN
CLIENT
Save the Children is the world's leading independent organisation for children. They work in around 120 countries and responds to major humanitarian emergencies, delivering innovative development programs and ensuring children’s voices are represented in their campaigns.
CHALLENGE
Despite their global reach and impact, Save the Children Spain faced a significant challenge. They needed to maintain a steady flow of revenue and regular donors to continue their vital work. Recognizing the potential of digital platforms to reach a wider audience, they approached Evolve Marketing. Their goal was to build a digital lead generation program that could provide a steady flow of leads, thereby ensuring continuous revenue generation and a consistent base of regular donors.
SOLUTION
Evolve responded to this challenge by implementing a structural monthly donations flow. This solution was designed to provide the stability that Save the Children needed to continue their transformative actions for children. By establishing a regular flow of donations, the organization could ensure a steady stream of revenue. This revenue is crucial for maintaining their operations, from responding to emergencies to implementing development programs.
Project Type: Lead Generation, Digital Fundraising, YouTube Campaigns, Display Campaigns
LEAD GENERATION CHALLENGES IN GREENPEACE NEW ZEALAND
CLIENT
Greenpeace Aotearoa (New Zealand) is an independent campaigning organisation, part of a global network that use peaceful protest and creative confrontation to expose global environmental problems and promote solutions that are essential to a green, just, and joyful future.
CHALLENGE
New Zealand, with its unique geographical location and demographic limitations, posed significant obstacles to generating a consistent flow of leads on an ROI basis. For years, Greenpeace Aoteroa struggled to maintain a sustainable lead pipeline.
SOLUTION
Evolve collaborated to develop special creatives and strategically promote targeted campaigns to address this challenge. These efforts aimed to maximize the number of petition signers while minimizing costs, resulting in an effective lead acquisition strategy.
Project Type: Lead Generation, Digital Fundraising, YouTube Campaigns, Cross-Network Campaigns, Google Grants
UNLOCKING NEW FUNDRAISING WITH VICENTE FERRER
CLIENT
The Vicente Ferrer Foundation is committed to combatting poverty and inequality in rural India. Their focus is to improve the lives of India’s most marginalized groups to contribute to a more just and equal society. They place particular emphasis on assisting the most vulnerable populations: children, women, and people with disabilities.
CHALLENGE
The Vicente Ferrer Foundation faced a challenge when the Covid-19 pandemic began. Additional monthly paying members are needed, but the foundation have no prior experience conducting lead generation campaigns.
SOLUTION
In a groundbreaking collaboration with Evolve, the Vicente Ferrer Foundation embarked on its first-ever lead conversion initiative. By transforming supporters from petition campaigns into paying members, the foundation unlocked a novel stream of fundrasing. The implementation of the monthly donations flow had a profound impact. It not only provided the financial stability that the Vicente Ferrer Foundation needed but also enabled them to plan their actions more effectively.
Project Type: Lead Generation, Digital Fundraising, Display Campaigns, Google Grants